— Topic —

    Ad Pace

    1 receipt tracked • 50% industry hit rate

    — Filed —

    1 receipt on Ad Pace

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    RECEIPT #BRIAN-

    JUN 05, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “The latest estimates put growth at 6.7% in Q2, with an upgrade for the full year from 5.6% to 6.3%.” AND “He thus predicted Q3 and Q4 2024 to grow “at a slightly slower pace on the back of relatively difficult comparables”.”

    FOLLOW-UP

    The full-year forecast of 6.3% was later upgraded to 7.2% (excluding political) and 10.5% (including political) by September 2024. The qualitative prediction of a 'slightly slower pace' in Q3/Q4 is supported by later articles reiterating this expectation, though specific realized quarterly data is not provided to confirm the exact degree.